อถส.286 · CID 286
Visual Communication Arts
3 (2-2-5) credits
Core course of the visual communication group; anchor for the author’s textbook.
Teaching
Principles
over buttons.
Six courses across visual communication and industrial craft design at Thammasat University Lampang — taught so that what a student learns survives the next version of the software.
สอนหลักการที่ถ่ายทอดต่อได้ ไม่ใช่ขั้นตอนการกดปุ่มในโปรแกรม — คณะศิลปกรรมศาสตร์ มหาวิทยาลัยธรรมศาสตร์ ศูนย์ลำปาง
01 — Textbook
Contemporary
Communication Design
ตำรา “ออกแบบนิเทศศิลป์ร่วมสมัย”
A ten-chapter Thai-language textbook written to serve the whole visual communication course group — and to close the gap between what international design literature says and what a designer in Lampang actually has to do.
Every chapter carries the same three moves: a comparison of Thai and international practice, an original design lens model synthesised for that chapter, and a case drawn from the author’s own built work rather than from a stock library.
The manuscript is structurally complete — ten chapters, front and back matter, a consolidated bibliography, a bilingual glossary of roughly seventy-eight terms, and a two-part index — and is being laid out for publication.
- Chapters
- 10, each with worksheet and lecture deck
- Anchor course
- อถส.286 Visual Communication Arts
- Apparatus
- Glossary (78 terms) · two-part index · consolidated bibliography
- Illustration
- All diagrams original; all case images the author’s own work
- 01 Communication and the designer’s role
- 02 Elements of visual language
- 03 Typography, Thai and Latin
- 04 Colour as a system
- 05 Grid, composition and hierarchy
- 06 Image and graphic files
- 07 Working in software
- 08 Building a memorable brand
- 09 Design for users and production
- 10 Contemporary Thai communication design
02 — Courses
What I teach
อถส.289
Brand Identity Design
3 credits
Identity systems from research through to a working brand manual.
อถส.396
Creative Media
3 credits
Cross-format campaign work — print, motion and digital as one system.
อถอ.450 · ICD 450
Seminar in Industrial Crafts Design
2 (2-0-4) credits
Taught by running a real seminar: students plan, budget, stage and evaluate it.
อถอ.321 · ICD 321
Industrial Crafts Product Design 3
3 (2-2-5) credits
Studio course taking a craft material through to a producible product.
อถ.233 · ICD 234
Computer-Aided Design
3 credits
Principles over buttons — transferable concepts ahead of application-specific technique.
03 — Approach
Three commitments
Do the real thing
The seminar course is taught by running an actual seminar: students write the proposal, set the budget, book the room, run the day and evaluate it. The assessment is the event.
Teach what transfers
Software courses teach layers, masks and non-destructive workflow as concepts before any application-specific technique — which also lowers the cost of entry for students without a licence at home.
Show the working
Every case study in the teaching material carries its design brief: objective, origin of the image, colour, type and composition decisions, theory used, audience, and medium.
04 — Supervision
Postgraduate advising
Master’s thesis supervision in design, with each project steered toward a publishable output as well as a completed thesis. Topics span craft enterprise, textile design and design education.