Work — Identity — 2023
Lampang Geopark Identity
อัตลักษณ์ลำปางจีโอพาร์ค
A place identity for a geological heritage park, drawn so that its landscape reads at badge size and its two colourways carry different terrains without becoming two different marks.
Landscape at badge size
A geopark identity has to work as a road sign, a sticker on a water bottle, and an embroidered patch. The temptation is to draw the landscape in detail and then discover that at 15 mm it is a grey smudge.
The mark was drawn from the smallest size upward: the ridge line, the walking figures and the wordmark are decided as one silhouette first, and detail is added only where it survives reduction.
Two colourways — forest and sunrise — carry different terrains and seasons while keeping a single structure, so the identity can flex across the park’s sites without fragmenting.
